Illumine Ltd, the Windsor-based training consultancy, is conducting an online survey into Mind Mapping, the advanced thinking and learning technique developed by Tony Buzan. The company’s survey asks users their opinions of Mind Mapping. Its preliminary results indicate that the technique is a highly valued tool that can bring order out of chaos and can open up a wealth of new business opportunities.

Mind Mapping is designed to improve the use of the brain by maximising concentration and thought organisation. It can be used for a host of business applications, including the analysis and solution of problems; the formulation of business strategies; and as a business presentation tool. 

Illumine’s survey shows that users believe that one of the prime strengths of Mind Mapping is that it stimulates creativity by highlighting connections between related ideas and by opening up new ideas. It is also seen as a very useful tool for structuring chaotic data, leading to enhanced productivity. Users felt that the technique improves organisation by simplifying complex issues, and enhances decision-making through clearer thinking and better organisation.

Clive Lewis, Illumine’s Director of Training, comments: “This survey gives us a valuable insight into people’s perception of Mind Mapping. It shows that users view this technique as a very positive, powerful and innovative tool that has many different business uses.”

Illumine is the UK’s leading provider of training in Mind Mapping. The company’s online survey was developed using a new system called Brain Juicer, the world’s first automated, web-based research and marketing tool. The survey takes only two or three minutes to complete, and the results are updated every time a new user takes part. They can be downloaded, and are also available as a Powerpoint presentation. The survey can be found at www.illumine.co.uk. 

Mind Map® and Mind Maps® are trademarks of the Buzan Organisation.
MindManager® and Mindjet® are trademarks of Mindjet.

Tags: Mind Mapping, Mind Mapping software

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