Articles and News

Why modern grammar is important to businesses

Business cannot function without language. Spoken and written, language is intrinsic to the success of a business; we use language to communicate, store and retrieve information, thoughts and ideas. Obvious perhaps, but it goes further than that; the way we use language says something about us as individuals and about the organisations we work in. [...]

Read More...

How the complexity of writing affects comprehension

It is no coincidence that students just beginning to learn to read are offered short, simple sentences of only two or three words each. This practice reflects the general understanding that the level of complexity inherent in a piece of writing will affect the reader’s ability to understand it.

Read More...

Why clear business writing is important in the Twitter age

The ability to write in an informative and authoritative manner is vital for businesses. The advent of such sites as Twitter with its 140-character limit, promotes writing that is immediate, brief, and somewhat informal. In this ‘Twitter Age’, much business writing has been influenced by this brevity, which can sometimes lead to cut corners and [...]

Read More...

Ideas, knowledge and perspectives are all very well…

…but little use if you can’t get them across
How many managers and leaders with brilliant ideas fail to impress and inspire the people they are trying to reach? It’s a big problem — and not just for those who have to make stand-up presentations. It’s also a challenge for those who are trying hard to [...]

Read More...

No bull. Less fog in your writing…

How much writing do you do in your job? Probably more than you think. But the problem is that hardly any of it gets read. Here Clive Lewis, MD of Illumine Training, outlines why we need to cut the bull and write far more persuasively.
Forget phone calls. Put aside face-to-face interactions. The truth is that [...]

Read More...

Improve your writing and avoid the ‘Golden Bull’

Each year, the Plain English Campaign present awards for the best and worst examples of English. Their infamous ‘Golden Bull’ award injects some mischief, but has given us some great examples for you:
The following pieces of writing have all been awarded the Golden Bull by The Campaign for Plain English over the past few years:

Trilogy Telecom (an [...]

Read More...

Don’t blame the reader – it’s up to the writer to make sure that the message is clear…

“Don’t read this article! You are too busy. You have a pile of other written documents to get through and what I’m about to say is probably as dull as ditchwater anyway.” Clive Lewis, MD Illumine Training. If writing is eating up your time, or if your emails, proposals and reports are not being read, [...]

Read More...

It ain’t what you say – brush up on your business grammar

Are poor writing standards damaging business? In this article we look at the problems caused by inaccurate grammar and highlights a fast training solution.
If you want to know just how embarrassing and damaging it can be to make high profile gaffes with English then look no further than George Bush. As most of us know, [...]

Read More...

Business Communication for International Communicators

Don’t struggle with business communication when English is not your first language
So, you are global. Communication is high on the list of your priorities. Geography, culture and language can cause differences. It’s time to consider that even when team members speak the same language, differences in semantics, accents, tone, pitch and dialects can be obstacles to successful communication.
To address [...]

Read More...

Written and Verbal Communication Skills (Hints and Tips)

3 Steps For Making Writing Easier
Planning – professional writers often spend twice the amount of time planning comparted to non-professional writers. It is key – it helps the writer gather all their ideas and information and it helps stimulate creative thinking. Mind Map your ideas – allows you to put all your various associated thoughts [...]

Read More...

Accelerated Thinking for Sale

Too much focus in accelerated learning (AL) has been on how it enhances the training experience. Here Clive Lewis argues that the pressing need is for business users to start applying AL techniques to the everyday challenges they face.
So you are familiar with accelerated learning (AL), or at least some key elements of it.  [...]

Read More...