Allianz Get a Creative Payback

As part of a global innovation programme, the worldwide insurer, Allianz, has been looking to develop practical creativity in the workplace. Here Anthony Landale outlines the drivers for innovation and reports on the drive for new thinking at all levels of the business.   
  
Innovation is a big game in business. It promises to break open rigid […]

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Is Your Creative Focus Clear Enough?

Let’s face it, many organisations today wave the corporate flag for creativity, but far fewer are able to point to specific improvements that have arisen from creative initiatives. And many seem to remain focused on the ‘same old - same old’.
They should be able to do so. Creativity is a ‘must- have’; both for individuals […]

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