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Let’s face it, many organisations today wave the corporate flag for creativity, but far fewer are able to point to specific improvements that have arisen from creative initiatives. And many seem to remain focused on the ‘same old – same old’.
They should be able to do so. Creativity is a ‘must- have’; both for individuals [...]

Effective Innovation – John Adair (Mind Map showing key points from the book) – Click map for bigger version

Elements of Creativity Mind Map - Click map for bigger version

Innovation: ‘The introduction of a new idea into the marketplace in the form of a new product or service; an improvement in organisation or process.’

Creativity: ‘Creativity (or creativeness) [...]