Allianz Get a Creative Payback

As part of a global innovation programme, the worldwide insurer, Allianz, has been looking to develop practical creativity in the workplace. Here Anthony Landale outlines the drivers for innovation and reports on the drive for new thinking at all levels of the business.   
  
Innovation is a big game in business. It promises to break open rigid […]

Read More...

Is Your Creative Focus Clear Enough?

Let’s face it, many organisations today wave the corporate flag for creativity, but far fewer are able to point to specific improvements that have arisen from creative initiatives. And many seem to remain focused on the ‘same old - same old’.
They should be able to do so. Creativity is a ‘must- have’; both for individuals […]

Read More...

Innovation vs Creativity

Innovation: ‘The introduction of a new idea into the marketplace in the form of a new product or service; an improvement in organisation or process.’
 
 
Mind Map 1: “Effective Innovation - John Adair” (click map for a bigger version - will open in a new window) A Mind Map® overview of the key points and
learning from […]

Read More...