Articles and News

It is no coincidence that students just beginning to learn to read are offered short, simple sentences of only two or three words each. This practice reflects the general understanding that the level of complexity inherent in a piece of writing will affect the reader’s ability to understand it.

The ability to write in an informative and authoritative manner is vital for businesses. The advent of such sites as Twitter with its 140-character limit, promotes writing that is immediate, brief, and somewhat informal. In this ‘Twitter Age’, much business writing has been influenced by this brevity, which can sometimes lead to cut corners and [...]

In the first of our Who uses Mind Maps® series, Richard Evans, Marketing Manager of Illumine looks at how marketers in large and small organisations can use Mind Maps to make them more effective.
Larger businesses have a marketing team with formally qualified team members. Whereas most small businesses don’t and marketing can be an overwhelming concept. Whatever [...]

Are poor writing standards damaging business? In this article we look at the problems caused by inaccurate grammar and highlights a fast training solution.
If you want to know just how embarrassing and damaging it can be to make high profile gaffes with English then look no further than George Bush. As most of us know, [...]