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It is no coincidence that students just beginning to learn to read are offered short, simple sentences of only two or three words each. This practice reflects the general understanding that the level of complexity inherent in a piece of writing will affect the reader’s ability to understand it.
The ability to write in an informative and authoritative manner is vital for businesses. The advent of such sites as Twitter with its 140-character limit, promotes writing that is immediate, brief, and somewhat informal. In this ‘Twitter Age’, much business writing has been influenced by this brevity, which can sometimes lead to cut corners and [...]
“Don’t read this article! You are too busy. You have a pile of other written documents to get through and what I’m about to say is probably as dull as ditchwater anyway.” Clive Lewis, MD Illumine Training. If writing is eating up your time, or if your emails, proposals and reports are not being read, [...]
