Verbal Communication

Verbal or oral communication is something that many of us need to do well - whether we are responsible for ensuring a great customer experience, motivating a team, persuading a customer, leading change, dealing with issues and difficult situations or delivering presentations.


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The basic requirement is to be able to talk and be understood. However, beyond that we have to consider the underlying purpose of oral communication. Very often we talk too much and with too little structure... or, in the case of many formal presentations with too much structure! Whatever you are doing, the way you communicate sets the emotional tone and builds relationships that very often determines your success in the workplace.

In each case there is a real danger of speaking from our own perspective instead of from the listener's. There are of course many situations that require clear verbal or spoken communication: speeches, presentations, interviews, meetings, workshops, tutorials, discussions...and many more. The potential pitfalls include:

  • Talking too much.
  • Talking too little.
  • Not being able to communicate your ideas (to help the listener understand).
  • Resorting to jargon.
  • Not providing yourself or the listener with enough structure.
  • Getting off track (and not being able to find your way back on track).
  • Poor 'bridging' between a question and an answer.
  • Failing to bring a subject to life.
  • Not being able to give the listener the information they need.

Addressing the challenges

All of these challenges can be addressed with appropriate coaching and/or training. Sometimes we communicate formally, in a presentation which is why most companies offer professional presentations skills training (take a look at our course ‘Powerful Presentations'). But formal presentations account for only 10% of the time we spend communicating and trying to get our ideas across (according to HR specialists).

Find out more about our Powerful Presentations course here.

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So what about the other 90%?

These are the occasions when we communicate informally (across the desk, on the phone, in a meeting, handling unexpected questions from the press or public, the Q & A after a presentation or when your boss has called you in for an ad-hoc chat). These are the times when you can be caught on the spot! Build your confidence and skills with the unique ‘Think on Your Feet®' course. It teaches you how to:

  • Speak spontaneously and coherently.
  • Clarify, reframe and respond to questions.
  • Cope with all the questions that put you on the spot!
  • Anticipate challenges.
  • Convey your ideas with clarity, brevity and impact - even under pressure.

Think on Your Feet® is not a presentations course. It's the complete verbal communication programme! Find out more about the unique 'Think on Your Feet®' course here.

If you are new to Illumine Training, you may want to find out more about our approach and what makes Illumine different.

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Practical skills training focused on developing better brains for better business

Think On Your Feet®

Clarity • Brevity • Impact®

20 years ago, most employers expected staff to demonstrate “excellent verbal and written communication skills.” Which they still do.

But today, employers globally now highlight the skill of “thinking on your feet” as a core competency.

Employers want team members who can respond well under pressure. This also means being organised in their thinking, as well as responding fast.

This is reinforced by our research that shows roughly 90% of all verbal communication in business is impromptu (not formal presentations). This is increasingly forcing executives to learn how to professionally handle Q&A, how to explain complex ideas clearly, how to be persuasive verbally, and how to get to the point.

We have noticed that both private and public sector organisations are still placing a premium on strong verbal skills in these tougher economic times. As one client told us: “There’s no better time to be clear in your core messages.”

Discover the world's leading verbal communication and thinking skills programme:

Think on Your Feet®

FREE download - Improve your verbal communications hints and tips