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Radically transform your business writing. Learn how to write clearly, persuasively and with energy and impact. Understand how to engage, entice and hold your readers’ attention, get your message across, make an impression and save yourself time! How well you write directly determines your effectiveness, your worth and your success. So, Writing Dynamics™ is not just about grammar!
This programme will ensure you write clearly, concisely, persuasively, faster - and with impact!
Course Content
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Meeting the Writer's Challenge - Our five-step approach shows you a quick and effective process for all forms of business writing. This will dramatically save time, improve quality and enhance impact |
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Thinking Creatively and Logically - Our cluster technique provides you with a creative way of getting ideas down on paper fast. It builds the big picture, shows relationships, develops creativity and relieves worries about getting started |
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Planning - By selecting the appropriate writing strategy at the planning stage, you can organise ideas for the greatest impact on the reader |
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Drafting Quickly and Painlessly - You are taught how to rough draft, overcome writer's block, build momentum and develop thoughts |
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Editing for Sharper Focus - learn how to pinpoint key words and focus on what's important in their text. Edit your text to achieve a lasting impression and make it easier for the reader to understand |
Benefits
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Persuade your readers to read on |
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Understand techniques to make your writing easy to read, interesting and memorable |
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Develop a clear structure and format to your writing |
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Improve the quality of your writing |
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Greater contact with your reader - discover which words work and which don’t |
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Produce more succinct and impactful writing which is professional and easy to read |
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Save time, increase productivity and communicate your thoughts and ideas |
Who Should Attend?
We've designed the programme to benefit anyone who wants people to sit-up and read their:
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E-mails |
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Proposals and tenders |
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Business plans and reports |
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Reference guides |
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Marketing materials |
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Technical fact sheets |
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Letters and memos |
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Policy papers |
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Newsletters |
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Briefing notes |
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Manuals/procedures |
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| Your Choice |
| In addition, the programme can be customised for your specific needs. Modules include: report writing, effective e-mails, writing clear instructions, and trends in punctuation, proof-reading and selling to the reader. |
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| Course Information |
| Can be used for CPD credits |
Public Workshops (Central London) |
2 days (£845 + VAT)
8-9 July 2008 - Central London
26-27 November 2008 - Central London |
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Book 2 or more places and take advantage
of our multiple booking discount:
2 places - 10% discount
3 places - 15% discount
4 places - 20% discount |
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| In-house Training |
Available as an in-house programme, for those organisations wishing to develop teams or groups of individuals from across the organisation. Call our Account Managers to discuss your needs +44 (0)1753 866633.
Click here to make an enquiry. |
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Rounded Thinker
Illumine now offers a unique way to develop you and your teams into rounded thinkers. A Rounded Thinker ensures their thinking achieves their best performance and gains competitive advantage for their organisation.
 Communicate is the core skill covered by this programme. Attending this programme awards one credit towards the Rounded Thinker Award. Click here for more information about Rounded Thinker.
To qualify for the award, you will need to attend five courses from at least four different skills areas, within two years of the first course.
Rounded Thinker Team Awards
Think of the benefits of training a team or group of people within your organisation. Credits towards the Rounded Thinker Award is awarded on both public workshops and in-house courses and can be used as a collective award. Rounded Thinker Award certificates can be co-branded or built into training plans for your organisation. |
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