9 Tips for Presenting Webinars that Get Results
The word ‘webinar’ is a combination of web and seminar – it’s an online seminar. A webinar is held exclusively on the internet and attended by an online audience. This is the key difference between a webinar and a webcast, which can also be attended by a physical audience. Presenting webinars can be fun and effective.
Webinars enable one-to-many communication between the presenter and a virtually limitless audience, who can be at any physical location on the planet. This makes them an extremely powerful communication tool.
Webinars educate, share ideas and grow brand familiarity. The ease with which a business can reach their potential clients makes them the ideal tool for marketing activities. More and more companies are using webinars to grow business and awareness.
Webinars are personal. They are usually broadcast live, but can also be recorded and played at a future date. In modern times, our preferred method of learning is changing. Whereas past generations would sit down with a long manual or white paper to absorb new knowledge, today’s audience is used to watching video. This enables them to learn and understand new concepts quickly and with ease.
A webinar usually includes video of the presenter and may also include slides, video feeds, screen captures and live chat.
Although webinars have the feel of a spontaneous, informal event, the key to presenting a successful webinar lies in your preparation. This is especially the case if you’re new to presenting webinars.
If you’d like to run a webinar, read our 9 tips on presenting webinars that get you results.
1.Bullet Points – Don’t Read the Script!
It’s a great idea to plan out your webinar to make sure you cover what is necessary. However, webinars should have an informal and unscripted look and feel. By all means, write out your presentation, but present from bullet points so your style is conversational and doesn’t sound too wooden.
2. Start with a Great Title
Spend time creating a great title that is irresistible and tells your audience exactly what you plan to deliver. This may directly address a problem, or pain area, you plan to solve.
3. Presenting Webinars is About Learning Outcomes
Setting your learning outcomes is crucial. This enables you to ensure you are covering the issues you intend to. It also tells your audience exactly what you intend to deliver. State your learning outcomes at the beginning of your webinar. Learning outcomes should follow this format:
“By the end of this webinar, you will be able to… (insert your learning outcome)”
Don’t set too many learning outcomes. More than three can seem daunting. You don’t want to overwhelm your audience with too much information; a sure recipe for audience ‘switch off’. Keep your learning outcomes clear and simple.
4. Define Your Before & After
After stating your learning outcomes, it’s important you show your audience what the situation is before and after your suggestions are implemented. This simple exercise demonstrates the value of your webinar and keeps your audience keen to listen.
For example, a before & after may look like this:
“Currently you have problems with (insert current situation), after this webinar, (insert improved situation) will make life easier.”
5. The Rule of Five
Break down your presentation into 5 steps or less to achieve each defined learning outcome. This enables you to create bite-size chunks. It’s easier for you to create smaller sections than long-winded lectures, and it’s easier for your audience to retain the information.
6. Set Your Timings
Plan the time you allocate to each section of your webinar. When you practice the presentation you can adjust these timings as necessary.
7. Restate Your Learning Outcomes
At the conclusion of your presentation, it’s good practice to restate your learning outcomes. This shows your audience that you have delivered what you promised and cements your key points in their minds.
8. Questions or FAQs
If you’re planning on presenting webinars live, allocate time at the end of the presentation to take questions from your live audience. If you’re recording your webinar, you can cover some frequently asked questions in this time slot.
9. Practice Your Webinar
Before you present to your audience, or record the webinar, run through the presentation with a colleague or friend. Ask them for feedback on any areas that you could improve.
Webinars are quickly becoming the tool of choice for companies to reach large audiences. They are extremely powerful. Make sure you prepare carefully and research the potential questions you’re likely to be asked.
A good tip for overcoming nerves when presenting webinars is to imagine that you’re having a conversation one-to-one with a client, don’t start thinking about the numbers of people who are watching you. Be yourself, keep your chat lively and SMILE!
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