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CAF – Giving to charity boosts morale at work

Guest blog: Illumine has been fortunate to work with the Charities Aid Foundation and invited them to post a guest blog to tell our readers about the great work that they do…

Charities Aid Foundation logoBusiness leaders will tell you that a key ingredient in any organisation’s success is an eager and motivated team doing their part and new research from the Charities Aid Foundation (CAF) has found a simple way to gain that vital boost in workplace morale.

The charity’s UK Giving Survey found that businesses which encourage staff to donate to charity and volunteer their time find themselves with a happier workforce.

The poll found 57% of respondents agreed that supporting good causes helps morale and 50% thought businesses had a responsibility to support charities, while 48% agreed that businesses and organisations that support charities and good causes make for better employers.  Forty-nine (49%) agreed that employers should give staff time off each year to volunteer for a good cause.

Both recruitment consultancies and the British Chambers of Commerce have reported that businesses in the UK are facing increased staff turnover and are struggling to recruit new staff – a situation that might be remedied with a pro-active approach to volunteering and charitable giving.

Susan Pinkney, Head of Research at CAF, said:

“This research shows that supporting charities is a great way to improve morale in the workplace.  Not only does it help businesses and organisations to retain their existing workforce, but showing support for charities helps employers attract new talent.

“If employers can also offer potential and existing employees the chance to volunteer for a good cause it would appear to be a win-win for all involved.”

Hard skills are often highly valued in the workplace but soft skills bring tremendous benefit.  Supporting good causes allows employers and employees to work together to develop and nurture those soft skills which make for open, harmonious, motivated, creative and efficient workplaces and has the added bonus of a boost in employee morale. For businesses in search of that boost, CAF is here to help.

CAF is a charity, a bank and a champion for better giving.  Established over 90 years ago it has a network of offices across six continents and uses insight, knowledge and expertise to support giving around the world.  Since 2000 it has received £7.2 billion from donors and paid out £6.4 billion to charities and in 2017/2018 it distributed £505 million to good causes.

In 2018, over 183,000 employees from more than 2,500 companies gave £69 million to charity via the CAF Give As You Earn payroll giving scheme, contributing to a total of £1.3bn in the 30 years the payroll giving programme started.

Using CAF, companies gave £75 million of corporate donations to good causes including 23% of the total funds raised by retailers through the national plastic bag levy.

Individuals can build relationships with their favourite causes or choose to give anonymously using a CAF Charity Account.  They can make ad-hoc donations and support the fundraising efforts of families, friends and colleagues using CAF Charity vouchers.  Last year, CAF Charity Account and CAF Charitable Trust clients gave £265 million to the causes they care about in the UK and in 110 countries around the world.

CAF also runs the Giving Tuesday campaign in the UK co-ordinating individuals, charities, businesses, employers and employees to take part in the global day of action to celebrate and promote charitable giving and volunteering.  In 2018 the event was supported by more than 2,000 of Britain’s biggest corporate and charity names including Co-op, Morrisons, Thomson Reuters, PwC, Dixons Carphone, Argos, RBS, ASOS, Barnardo’s, Marie Curie, Cancer Research UK, Great Ormond Street Children’s Charity and the RSPCA. In 2019, it takes place on December 3rd, following Black Friday and Cyber Monday and is a day for people to come together to make a world of difference.


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