Powerful Words that Create Action

Powerful Words Change Lives

Words are incredibly powerful, both in our work and personal lives. While it’s true that actions speak louder than words, words are the seeds of those actions. They also present who we are, how we think, and what our intentions are to the world around us.

How we speak and the words we choose have a significant effect on how others perceive us and also how they react to us.

Many things in business aren’t merely about following orders, the ‘bottom line’, or just doing the job we are employed to do. Often, what sets a genuinely successful business above others is the dynamics in play between the people involved.

Whether that means directions and guidance given by managers or interactions between colleagues, effective personal relationships are vital. Our personal relationships are based mostly on the communications we share.

Being aware of the power of the words we use and adapting to positive language can be beneficial. We translate words into emotions, and our emotions play a large part in how we act and how we respond.

If you’re a manager looking to motivate your team or inspire higher productivity levels, using positive, powerful words in your communications may get you the results you’re looking for in the coming year.

Let’s take a look at three examples:

Acknowledge, Appreciate, Ask

Practice the Powerful Words Three A’s technique next time you want to ask someone to help out or take on a new task or challenge.

Feeling unappreciated is a leading cause of employee job dissatisfaction. People also feel less motivated if they don’t feel their efforts are noticed.

Firstly, acknowledge their current work and recent achievements. Explain how their efforts have changed or improved the ‘bigger picture’. In organisations where there are many processes involved, it’s often motivational for employees to understand how their input builds overall success.

Secondly, take time to express gratitude and appreciation. It’s well-known that we all respond better and feel more motivated if we feel appreciated. Take time to thank employees for their efforts.

Finally, ask them to take on the new challenge or task. Using this technique creates better rapport, inspires higher motivation and, therefore, improved productivity.

Saying the Word ‘You’ More than ‘I’

Using the word ‘you’ more than ‘I’ is an incredibly persuasive language technique because it makes the conversation directly relatable to the listener. It answers the audience’s unspoken question: “What’s in it for me?” Their own gain from any task motivates even the best team players.

As human beings, our brains are finely tuned machines that operate on a reward-based system. Achievements provide us with a chemical reward in the form of dopamine. This system is highly effective in motivating us to achieve more and work towards our goals.

Related to this technique is the use of someone’s name throughout the conversation. Our names have an emotional effect on us. We respond better to someone who uses our name than someone who doesn’t.

Cause and Effect Powerful Words

Crafting your communications using ’cause and effect’ words is highly persuasive. Using this technique enables your audience to follow your reasoning, adopt your way of thinking and understand your motivations.

Using ’cause and effect’ words may help you ‘sell’ an unpopular but necessary change to your employees. For example, cutting overtime hours for a period of time is better explained to employees who are used to the financial benefit of that extra worked time by clearly defining the reasons for the cut and implications of not doing so.

Consider these two phrases:

“There won’t be any paid overtime available for a while.”


“Demand for our products is at an expected seasonal low. So, to keep jobs secure, we’ve decided to cut overtime hours temporarily.”

According to Rudyard Kipling, “Words are, of course, the most powerful drug used by mankind.” Awareness of language changes our relationship with those around us and the actions of those we communicate with.

If you are interested in learning more about how to communicate powerfully and effectively, we offer various courses that cover both communication skills and active engagement. Start developing yourself today. 

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