Professional Business Writing


Illumine Training - Parts of the brain

Business writing course to build essential skills; write with authority and impact…

Professional Business Writing

What need does the course address?

How do you rate your ability to write business English clearly, concisely and influentially?

Many managers and leaders we speak to find it difficult to admit that their writing is simply not up to scratch. Do any of the following sound familiar?

โ€˜I went to a good school and we learned good writing there.โ€™ (up to forty years ago).

โ€˜These days, you can rely on technology; spelling and grammar checkers do 99 per cent of the work.โ€™ (as well as producing โ€˜howlersโ€™ that can instantly damage your credibility).

โ€˜Well, English is a lot more casual now; people are a lot more forgiving.โ€™

The truth is, people are not forgiving. They judge others on the smallest of observations: poor spelling, punctuation or grammar. Basic mistakes damage our credibility. Poorly structured reports aren’t read or have limited impact. This course has been set up to help anyone who writes as a part of their work; to write better, ensuring that their work is read, understood and acted upon.

Key Outcomes and Benefits

The Professional Business Writing course has two distinct modules, each normally run over one day:

Module One – Foundation, Structure and Clarity

This module focuses on the basics, ensuring that your writing doesn’t let you down. It goes on to look at how to structure your writing effectively, so that your readers find it easy to follow and understand.

Module Two – Style, Clarity and Influence

The second module builds on the first, with much more emphasis on ensuring that your writing has the impact you want. This module includes adapting your style and report structure to achieve your aims and reflect your audience.

Course Overview

One or two day course. Module One can be run as a standalone course; or it could be combined with Module Two to build a comprehensive two-day writing skills programme.

Module One – Foundation, Structure and Clarity

  • Eradicate common spelling, punctuation, grammar and syntax errors.
  • Build readable sentences, paragraphs and reports.
  • Learn a range of structures that make it easy for the reader to follow your thinking and logic.
  • Identify words and phrases that cloud meaning, and replace them with clearer alternatives.

Module Two – Style, Clarity and Influence

  • Vary tone and style to match readers’ preferences.
  • Incorporate powerful phrases and words to get your readers’ attention.
  • Integrate language that influences and persuades, using both logic and emotion.
  • More on punctuation, syntax and clarity.
  • Write summaries, conclusions and recommendations that are understood and acted on.

contact us to discuss your specific needs - green

We are always happy to tailor writing courses and combine modules from different programmes. We do whatever it takes to ensure that your course does exactly what you need it to.

 

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